Brand & PR Manager

Description

Brand & PR Manager Job Peoplelink Consultants
Brand & PR Manager Job Peoplelink Consultants

Communication Jobs. Peoplelink Consultants Jobs

Responsibilities

Develop and execute hyper-localized brand strategies for Kenya. Lead market research to identify growth opportunities.
Manage cross-functional brand team, fostering collaboration and innovation.
Mentor local talent to build a high-performing team.
Manage media relations with key Kenyan outlets and tech platforms.
Create locally resonant press releases and e-PR content (English/Swahili).
Handle crisis management, including product controversies and disputes.
Plan and execute events like product launches, briefings, and CSR initiatives.
Oversee end-to-end digital-first campaigns from ideation to ROI analysis.
Partner with sales teams to ensure brand activations drive market share.
Collaborate with HQ on global campaign localization for cultural relevance.
Build relationships with local media, agencies, and Key Opinion Leaders (KOLs).
Requirements

5+ years in brand management or PR, preferably in tech/FMCG with a Kenya/East Africa focus.
MBA in Marketing/Business.
Deep understanding of Kenya’s marketing landscape, including consumer insight (media & content preference), resources in the industry (media, creative, digital).
Existing network with local agencies is a plus.
Work varied shifts, including weekends and holidays.
Strong leadership skills with experience managing multicultural teams. Experience in digital transformation or omni-channel marketing.
Crisis management skills (e.g., navigating competitive markets or PR challenges).
Data-driven mindset with the ability to translate insights into strategies.
Creative storytelling and flawless English/Swahili communication skills.
How to Apply

Send your CV to: hrsupport@peoplelink.co.ke/outsourcingsupport@peoplelink.co.ke with “Brand and PR manager” as the subject