Marketing Operations Manager

Description

Marketing Operations Manager

Join KWAL and be a part of something bigger, as we accelerate excellence as a proud member of the HEINEKEN global family. While we unlock new opportunities and shape the next chapter of our journey, KWAL is embedding a high-performing, agile business driven by innovation and purpose. If you're energized by transformation and inspired to make a meaningful difference, this is your moment to lead change and grow with a business that’s going places—fast!

Job Purpose
We are looking for a results oriented and driven Marketing Operations Executive to be responsible for leading the implementation of consumer and trade activities in line with the agreed cycle plan and KWAL marketing strategy. his role acts as an interface between the Brand and Sales team to ensure alignment in terms of defining and implementing brand and trade activities.

Key Duties and Responsibilities
- Marketing Cycle planning & Execution: Ensure that activities are implemented and evaluated on time as stipulated in the cycle plan and in line with market regulation in order to achieve marketing objectives. Drive productivity through efficiency and effective use of allocated Marketing budgets through competitive sourcing (in coordination with Procurement) and execution and evaluation of cycle activities. Proactively manage key external and internal stakeholders to drive delivery of cycle activities On Time In Full (OTIF). Ensure effective communication of cycle activities across all key stakeholders. Source all Below the Line (BTL) investment which requires constant vetting of suppliers through regular pitches as well as control during execution and regular evaluation.
- Trade Development Management: Collaborate with the Head of Sales and Head of Marketing to drive the development of trade programs and track performance of the programs. Guide the Area Sales Managers in development of Joint Up Business plans with key focus Anchor outlets in line with the Trade Development and Channel strategy. Provide strategic support to HORECA and key accounts channels which require category management and multi- level engagements. Work with the Brand team to oversee the execution of BTL (Below the Line) marketing mix deployment, that includes POS visibility deployment, Channel Retail Media solutions, Consumer Engagement platforms and National Consumer promotions.

Minimum Requirements
- Academic Qualifications: Bachelor of Marketing, Business Administration, Communications or Related field or Master of Marketing, Business Administration, Communications or Related field will be an added advantage.
- Professional Qualifications: Membership with a professional body (CIM or equivalent) is an added advantage.
- Experience: At least 6 years, 2 years of experience in management roles in an FMCG environment, advertising agency or a similar organization.
- Skills and Competencies: Evidence of marketing and portfolio building achievements, ability to develop and execute comprehensive marketing strategies that drive brand awareness, engagement & growth.
- Behavioral Competencies: Communication skills, analytical and problem-solving skills, ability to develop detailed and effective plans.

Interested candidates are requested to make the application through our portal on https://careers.theheinekencompany.com/job-invite/142764/